Removing Google Analytics from your site won't hurt your SEO ranking

July 29, 2023

On the contrary, it is possible that switching from Google Analytics to MetricsWave can improve your ranking by improving load time.

There are some people who still think that deleting GA tracking code from your site can hurt your search engine rankings, which is simply not true.

According to John Mueller, a Google Search Developer, there's no penalty for not using GA.

Just to be clear: there’s no penalty for using or not using GA with regards to search - John Mueller

Google does not penalize websites for not using Google Analytics, and this applies to all search engines.

The utilization of Google's script or an alternative to Google Analytics does not impact a site's ranking.

As a company that offers a privacy-first alternative to Google Analytics, some customers have asked if installing our tracking code would lead to penalties. We are pleased to inform you that prominent Google employees have unequivocally stated that the presence of Google Analytics does not affect Google search.

This is excellent news for website owners and businesses seeking a straightforward website analytics tool like MetricsWave.

Consider Switching to MetricsWave

MetricsWave is a straightforward analytics tool that is respectful to your website visitors' privacy. It is compliant with GDPR, PECR, and CCPA.

You can confidently keep Google Analytics active while testing MetricsWave. Both scripts can coexist on the same page without any issues.

Once you experience the ease and intuitiveness of our software, you can confidently remove Google Analytics.

It's worth noting that there will be a slight variation in data. MetricsWave excels in blocking bots and adopts a different approach to individual tracking compared to Google Analytics.

Ready to start? Give MetricsWave a try and create your account now for free.

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