MetricsWave vs Fathom

Fathom is a Google Analytics alternative that doesn’t compromise visitor privacy for data, but lacks any kind of customization or custom events to measure more complex flows.

With MetricsWave you also have a privacy-friendly and simple way to measure your traffic, but it's customizable and you have an API to measure everything, not just traffic.

Custom Dashboards

MetricsWave

You can customize your dashboard as you want. Add custom events, graphs, and more.

Fathom

Fathom dashboard it's fixed, the same for all businesses and applications.

Funnels

MetricsWave

You can create your custom funnels to measure the purchase process or registration. See how they behave at a glance.

Fathom

There are no funnels of any kind or complex data visualizations. There really is no good way to measure these processes.

Track Custom-Events and Flows

MetricsWave

You can log whatever you want with our API. Deploys, forms, sales, signups or logins. Endless possibilities.

Fathom

It is limited, you will be able to record traffic and little else. You will have to use another tool for more complex cases.

SEO

MetricsWave

Our script is less than 1 KB meaning that your site will load faster and your page performance will be better.

Fathom

Fathom script is 16.6 KB. It is much heavier and could slow down the loading of your site and impair the user experience.

Data Retention

MetricsWave

Our policy is simple, we never delete your data. All your data will be there until you delete your account.

Fathom

Currently, Fathom is offering unlimited data retention for their paid plans.

Legality

MetricsWave

From the beginning, MetricsWave was designed to be privacy friendly and compliant with GDPR.

Fathom

Fathom it's also privacy-friendly and compliant with european laws.

Profit

MetricsWave

We charge money depending on your usage. It's and honest and fair business model. We don't sell or share your data.

Fathom

They also have a transparent and fair business model where you have to pay for usage.

Choose the plan
that fits your needs

Start for free, and upgrade your account at any moment.

All plans include:

  • 100% data ownership
  • Forever data retention
  • No cookie banner required
  • GDPR law compliance
  • Unlimited support
  • Cancel at any time
  • All features available